It’s not often we review a company like William Hill.

Most online sportsbooks, casinos and poker rooms we review have been around for a couple of years. So, we have to determine – as best as we can – whether we think they’re worthy of our customer’s time and money.

There’s just a lot of baggage that comes with being new and unknown.

But that baggage doesn’t exist when you’ve been around since 1934, like William Hill has. Back when they got started they were taking bets by mail and phone. Then 3 decades later (30 years!) they started to open brick and mortar betting shops. Then, another 3 decades or so later, they got online.

The rest, as they say, is history.

We’re not going to cover all their history here. But you can visit their company website if you’re interested.

What we want to focus on instead are their gambling products – their sportsbook, casinos, and their poker room. Our goal is to review all they have to offer, so we can ultimately decide if they’re worth your time …or, if you’re better off taking your money someplace else.

We got a lot to cover, so let’s get right to it.

Betting at Their Sportsbook

I approached this review (and the following sections) similar to how a person new to William Hill might. You browse their website and see what they have to offer.

Each section of their website is like a home page. There’s a lot going on, and you’ll have to dig deeper to see everything they have to offer and how it all works.

This applies to their online sportsbook, if not more so than any other section on their website. Thankfully, their navigation is easy to use – it’s intuitive. And when you hover over it, the first thing you’ll realize is they have LOTS of markets to bet on.

The markets William Hill covers includes:

  • American Football
  • Athletics
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • esports
  • Football
  • GAA Football
  • GAA Hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse Racing
  • Ice Hockey
  • Motor Racing
  • Motorbike Racing
  • Pool
  • Rugby League
  • Rugby Union
  • Snooker
  • UFC
  • Volleyball

But that’s not all – William Hill covers special (sporadic) events, too. For example, every 2-4 years you can bet on the Olympics or the US Election.

William Hill Adds esports Betting

One sport they’ve added since I last reviewed them is esports. This is a rapidly growing sport and industry with LOTS of money to be made. It’s no surprise to see a gambling behemoth like William Hill get involved.

When you go to their esports section, you’ll have 2 choices for how to view matches. You can either choose from the list of competitions under the All esports tab, which when I checked them out included:

  • League of Legends – EU LCS Summer Split
  • League of Legends – LPL Summer Season
  • League of Legends – LCK Summer Split
  • League of Legends – LMS Summer Split
  • League of Legends – LSPL Summer Split
  • Counter Strike
  • CS:GO – ECS Finals
  • Dota 2
  • StarCraft – SSL Classic
  • StarCraft – VSL League
  • Halo Championship Series

Or, you can view everything from the Matches tab.

One of the things you can do from the Matches tab, that you can’t from the All esports tab, is sort all the matches by time or competition. Other than that, both paths lead to the same place – where you can choose which match/odds you want to bet on for a specific game/tournament.

William Hill covers a fair amount of ground, at least in terms of the matches, leagues and tournaments you can bet on. However, when I checked them out, the only market you could bet on is ‘match betting.’ They didn’t offer any game-specific or prop bets like Bet365 and Betway do.

William Hill doesn’t have live esports betting, either, nor do they stream matches. At least I didn’t see any scheduled for the near future.

Overall, William Hill offers an average to slightly above average esports betting selection. I’d like to see more markets added at a bare minimum. They’d be on par with Bet365 at that point. If they could offer esports promotions and/or live betting, then they could be on par or even slightly better than Betway.

But for now, they’re average.

Live Betting & Betting Limits

They also offer live betting, which is front and center on their main sportsbook page. When I checked it out they had 48 options, 33 of which were football. The rest was divided up amongst snooker, tennis and basketball matches. But this, of course, will vary.

Betting limits range from $1 to as much as $10,000. I’ve seen reviews that say you can bet as high as $25,000, but this was from an Australian-focused website. So, your mileage (and betting limits) may vary depending on where you’re betting from.


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